Launch film
DJI OSMO POCKET 4
DIRECTOR
CLIENT
YEAR
Reilin Joey
DJI
2026
Our approach
In September 2025, DJI reached out to us to create the global launch campaign for the Osmo Pocket 4 Pro.
Shortly after, we teamed up with Jacques Crafford as Director of Photography and set out on a 14-day production across South Africa and Hong Kong.
As with many global launch campaigns, the final delivery had to live within a specific brand framework. While the official DJI piece served its purpose for the launch, we felt there was a more emotional and cinematic version within the footage.
The Director's cut above became our main piece: a film that reflects the campaign the way we experienced it on the ground.
The official campaign film for DJI can be found below.
