Our approach

We wanted to do things differently with ANOMALY — a new center piece in the OUTLINE portfolio that battles the current state of the commercial industry, because we believe it’s too slow and creatively limited.


We set out on a mission to Hakuba Japan, with a lean crew of just 5 and our local professional skier Masa. We kept it creative and effective, because we believe that’s how the best work happens.


It resulted into over 300.000 views on YouTube and a clear new creative direction for the agency — the exact type of work and impact you can expect from OUTLINE going forwards.